How Breffni Achieved 348% Traffic Growth and Became a Construction Authority in 90 Days

Breffni partnered with Tempo Co to transform its digital presence from a traditional construction brand into a recognised authority in the Western Australian commercial construction space.
In just 90 days, the results were clear: accelerated traffic growth, rising search visibility, and a measurable shift in how the market engages with the brand.

The Challenge

Breffni faced three key challenges:

  • Low visibility in a highly competitive construction market
  • Heavy reliance on word-of-mouth and branded traffic
  • Limited presence in high-value, non-branded search terms

Despite delivering high-quality projects, the brand was not yet positioned as a go-to authority for developers and decision-makers.

The Strategy

Tempo Co implemented a focused, authority-led growth strategy designed to build trust, visibility, and long-term demand.

1. Repositioning as an Industry Authority

We shifted Breffni’s messaging from project-focused to insight-driven by creating content around:

  • Construction risk and compliance
  • Cost and feasibility insights
  • Developer-focused guidance
  • Sector expertise (e.g. childcare construction)

This positioned Breffni as a strategic partner, not just a builder.

2. SEO-Driven Growth Foundation

We strengthened organic performance by:

  • Increasing keyword visibility across commercial construction terms
  • Supporting growth through backlink acquisition
  • Laying the groundwork for scalable SEO through content

This ensured long-term, sustainable traffic growth independent of paid media.

3. LinkedIn as the Primary Growth Engine

Rather than spreading efforts thin, we focused on where Breffni’s audience actually engages: LinkedIn.

  • Delivered high-value, insight-led posts
  • Prioritised quality over quantity
  • Designed content to drive awareness → search → website visits

4. Supporting Social Strategy

Instagram was maintained as a secondary channel to:

  • Build brand familiarity
  • Increase reach through visual content
  • Support overall awareness

The Results

%

Website Traffic Growth in 90 Days

  • 132 → 289 → 592 monthly visits
  • Consistent month-on-month acceleration
  • Clear indication of compounding visibility

%

Growth in Organic Search Traffic

  • Organic search became a major traffic driver (~40%)
  • Strong improvement in keyword visibility
  • Reduced reliance on social traffic

Stronger Brand Authority Signals

  • Direct traffic consistently exceeded 50%
  • High click-through rates on branded searches (up to 54%)

This indicates:

  • Increased brand recall
  • Higher trust and intent
  • Effective positioning in the market

LinkedIn Performance Breakthrough

  • Engagement increased significantly
  • Reach grew month-on-month
  • Click-through rates peaked at over 40%

Key takeaway:
 Content that educates and informs outperformed traditional promotional posts.

  • Backlinks more than doubled
  • Direct correlation with increased search traffic
  • Strengthened domain authority

What Made the Biggest Impact

1. Authority Over Promotion

The shift from “what we build” to “what developers need to know” drove engagement, trust, and action.

2. LinkedIn + Search = High-Intent Traffic

Users discovered Breffni on LinkedIn, then searched and visited via Google.

This behaviour created higher-quality traffic with stronger intent.

3. Compounding Growth Strategy

Traffic, search visibility, and brand awareness grew together, amplifying results over time.

 

Opportunities Identified

While performance improved significantly, key growth opportunities remain:

  • Expanding non-branded keyword rankings into the top 10
  • Creating dedicated service pages for high-intent searches
  • Refining Instagram for stronger engagement

What’s Next

To build on this momentum, the next phase focuses on:

  • Scaling SEO through targeted service pages
  • Doubling down on thought leadership content
  • Increasing conversion through stronger calls to action
  • Enhancing visual storytelling on social platforms

The Outcome

In just three months, Breffni successfully transitioned from:

  • Low visibility → Market awareness
  • Awareness → Authority positioning
  • Traffic → High-intent engagement

Breffni is now positioned not just as a construction company, but as a trusted authority in commercial construction in Western Australia.

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